Primitive 2010 Spring/Summer Lookbook

 

Primitive showcases its 2010 Spring/Summer collection that features owner Paul Rodriguez and obviously the more important Shay Maria. The lookbook features a series of graphic tees that tend to represent the brand’s California roots. After the jump is the rest of the collection, as well as a video which you can see more of Shay, sex really does sell. All items are now available at Primitive.